Balanced score card Coursework Example | Topics and Well Written Essays - 250 words

Balanced score card - Coursework Example The funding strategy mainly entails developing coalitions with the congress members. The coalition aims at gaining the support of the congress members on their expansion activities, and also aligning the funding towards foreign relations. The company also has the objective of increasing the number of marketing vehicles by 12 in the next one year. Achievement of this objective will lead to excellence in marketing and publicity campaigns. The vehicles will be budgeted for in the next fiscal year. The marketing vehicles will increase the number of viewers and thus MTN ratings. Diverse marketing vehicle strategy will be used; for example, billboards, advertisements, social media, and youth events (Kaplan & Norton, n.d.). Organizational capacity entails the ability of MTN to realize and maintain positive change that ensures broadcast effectiveness. This will be achieved through enhancing programming quality and also effective human capital. Adequate duration for ensuring adequate organizational capacity is 12 months, which is required for realizing 200% organizational capacity development. The lag measure for illustrating adequate organizational capacity entails; initiating programs that enhance quality, and also increasing revenue by minimizing production expenses. The lead measure for enhanced organizational capacity entails enhancing the market share. This can be effectively realized by adequately building the social media presence. Improvement in organization capacity will directly result in 40% improvement in the organizational productivity. The productivity improvement will also be directly determined by adoption of the quality improvement programs. Employee must be involved so as to realize ef fective organizational capacity. Participation acts as incentive for the employees to engage in the programs on quality improvement. The expenses required for realizing organization capacity are adequately budgeted