Consumer Ethics Essay

In this paper I will articulate my opinion on the thought that some vendors say that targeting any group of consumers who are willing and qualified to procure a product is simply good merchandising. I will discuss why I believe that this is a good marketing technique. I will also discuss whether or not I recall it is important for college students to study the outlet of consumer moral philosophy.Good Marketing?I believe that it is a talented marketing technique to target any group of consumers who are willing and able to purchase a product even if it is fatty foods and soft drinks being marketed towards children. The antecedent that I believe this is because it is the marketers job for a company to get consumers to purchase the product that they are advertising. Although it may be morally wrong to target children for products like candy, they are most likely the group who will all be purchasing this product or influencing their parents to purchase it. This is why I believe it is a smart strategy for marketers, although it may be slightly questionable.Consumer EthicsI believe that it is important for college students to study consumer ethics. The reason that I believe this is because in order for us to fully mature as adults I think that we need to learn how to be completely ethical in all aspects of life, including being a consumer. Consumer ethics can teach us about software piracy, which I believe is a huge line with many college students who illegally download music and films. I believe that this can help us in our lives so it is important for college students to learn about consumer ethics. This is why I think college students should study consumer ethics.ConclusionIn this paper I discussed my feelings on two different topics. The first topic was about questionable marketing tactics, which I believe can be effective and is a good way to market. The second topic I expressed my views on was consumer ethics, and whether or not college students shoul d study it. The main reason that I verbalise college students should study consumer ethics is because of music piracy and how popular it is among college students. These are my feelings on these two important subjects.BibliographySchiffman, Leon G., Leslie leper Kanuk, and Joseph Wisenblit. Consumer Behavior. UpperSaddle River Prentice-Hall, 2010.