High Prevalence Of Adolescent Smoking - 1261 Words

Discussion Our results have shown that about a third of intermediate and secondary school adolescents in Madinah, Saudi Arabia smoked. Although the proportion that smoked was higher among male and secondary school students, it remained also alarmingly high among female and intermediateschool students. Further analyses showed that in both secondary and intermediate schools, male smoking outweighed female smoking. A similarly high prevalence of adolescent smoking was also reported in previous Saudi studies [8-10]. The reported overall prevalence rates of adolescents smoking in those studies ranged from 29% to 37%; compared to 33.02% in this study. Smoking prevalence with same patternsof sex and level of education in adolescents was observed in a school based study conducted in Riyadh [9]. Based on the theory of planned behavior (TPB), behavior is influenced by intention, attitude, subjective norm and perceived behavioral control. The latter factor represents one’s beliefs about the advantages/ease and disadvantages/difficulties coupled with adopting a behavior [16]. TPB has been widely used in designing theory-based intervention programs to reduce smoking and it was shown that perceived behavioral control exerts a powerful influence both on the intention and the behavior of smoking, in a way that is presumed to be culture specific[17].Although several local studies [8-10] have addressed a number of social and psychological risk factors associated with adolescent smoking theyShow MoreRelatedInfluence Of Tobacco Use. â€Å"The Prevalence Of Current Smoking1162 Words   |  5 PagesInfluence of Tobacco Use â€Å"The prevalence of current smoking among youth is lower than it has been in decades, and the rate of quitting smoking in younger birth cohorts has been increasing. Nonetheless, tobacco use among youth remains a public health problem of substantial importance due to adolescents being the time when most smokers start (Aldrich, Hidalgo, Widome et al., 2015).† About 87% of adults started smoking before the age of 18, while 98% started before the age of 26 (Aldrich, Hidalgo,Read MoreTobacco Use And Its Health Consequences Essay1670 Words   |  7 Pagesserious public health problems worldwide [1]. Evidence is accumulating that smoking increases the risk of cancers, cardiovascular and respiratory diseases [2]. Despiteproven negative health effects of smoking, it is becoming more prevalent, particularly among adolescents, in the lastdecades [3]. Most researches concerned with adult smoking have reported that the majority of smokers begin to smoke early in the adolescent period , before the age of 18 years [4-6]. Adolescence is a critical period characterizedRead MoreTobacco Use Among Adolescents And Young Adults1287 Words   |  6 PagesIntroduction Tobacco use among adolescents has been increasing over the years due to marketing strategies that target adolescents and attempt to promote beliefs that influence smoking behaviors. Many of the smoking behaviors are established in adolescents and young adults who are more influenced by exposure to promotional marketing advertisements such as billboards, transit ads, and other strategies that impose acceptable social norms among their peers. According to the CDC, in 2012, 6.7% of middleRead MoreAir It Out Is A Tobacco Intervention Program946 Words   |  4 PagesAir It Out is a tobacco intervention program specifically designed to promote smoking cessation and smoking prevention among adolescents aged 11 to 18 regardless of gender, race, ethnicity or place of residence within the U.S. (e.g. suburban, urban, inner city, etc.). Until recently, speaking out against smoking carried zero authority given smoking was a personal habit that began in adolescence, a habit that continued until December 2015 when diagnosed with cancer. Now with two rounds of chemotherapyRead MoreIncrease Taxation Of Tobacco Products On South Korea And Reduce The Levels Of Noncommunicable Diseases1733 Words   |  7 PagesSouth Korea to reduce the levels of noncommunicable diseases Introduction and Background One of the major global public health challenges of the 21st century is noncommunicable diseases (NCDs). Current global mortality from NCDs remains exceedingly high and continues to increase. According to World Health Organization (WHO) 2014 estimates, 38 million people die around the world each year from NCDs, mainly from cardiovascular diseases, cancers, chronic respiratory diseases, and diabetes1. NCDs areRead More Teens And Smoking Essay1572 Words   |  7 Pages Teens and Smoking Abstract Cigarette smoking is of interest to the National Institute on Drug Abuse both because of the public health problems associated with this form of substance abuse and because this behavior represents a prototypic dependence process. In the past few years the government has made every effort to reach the masses, in an attempt to curb the exploitation of tobbacco use, and its acceptance among Americas Youngsters. However, cigarette smoking among adolescents is on the riseRead MoreThe Effects Of Cigarette Smoking On Health884 Words   |  4 PagesCigarette smoking remains the chief cause of none communicable disease and death in the United States. Each year, cigarette smoking is responsible for an estimated 480 million deaths and more than 8 million smoking-related illnesses (CDC, 2014). It is accountable for total costs nearing 170 billion dollars in direct medical expense and work lost productivity (2014). Although it is true that smoking adversely affects health, there are more than 4 million adults reported as active smokers. In manyRead MoreThe Prevalence And Risk Factors Associated With Adolescent Depression872 Words   |  4 Pagesliterature reviewed had a similar consensus that the prevalence and risk factors associated with adolescent depression are a common problem worldwide. In a longitudinal study in Sweden, Wirback, Moller, Larsson, Galanti, and Engstrom (2014) examined whether multiple measures of low social status of the family a re longitudinally associated with depressive symptoms in adolescence and whether or not there is a difference among genders. A total of 1880 adolescents in Sweden, self-reported their depressive symptomsRead MorePrevalence Of Overweight And Obesity Essay1249 Words   |  5 PagesThe aim of this study was to investigate the prevalence of overweight/obesity among parents of children entering childhood obesity treatment and to evaluate changes in the parents’ weight during their child’s treatment (Trier, 2016). The study included the parents of 1,125 children and adolescents (aged 3-22) who were enrolled in a children obesity treatment program. They began by taking the heights and weights of the children and the BMI scores were calculated. After 2.5 years of treatment, theRead MoreWhat Is A Community Strategic Plan1307 Words   |  6 Pagesmentioned that there are many chronic illnesses such as heart disease, asthma, diabetes and obesity that are caused by poor health m anagement, high cost of healthcare and inadequate knowledge of the disease. One factor that could cause these chronic diseases is the Tobacco usage among adults. According to Centers for Diseases Control and Prevention (CDC) (2017), Smoking may cause cancer, heart disease, stroke, lung disease, diabetes and COPD which includes emphysema and chronic bronchitis. Tobacco usage

Supply Chain Management Tesla - 803 Words

Strength Unique position in automotive industry: there is public excitement for the vehicles Tesla manufactures. Tesla has a climbing interest among investors as that population continues to grow and the company’s value is increasing with the development of a sound financial strategy for future value. The intangible appeal of the Tesla car product is the high-value of a new company projecting market confidence. Supply chain management: Tesla is building a corporate infrastructure to handle all aspects of production. Their supply chain process beginning in research and development, to manufacturing, and distribution is owned and controlled solely by Tesla. Weakness Automobile production is new to Tesla: Tesla is new to manufacturing†¦show more content†¦Create: Tesla is building a manufacturing facility near Reno, Nevada that will become the world’s largest lithium-ion battery manufacturing facility. The asset increases value for the company and the production may generate net income to add value to the firm. Threats Regulation: because Texas and Michigan have prohibitions on direct sales of Tesla EVs, and because the automotive industry is highly competitive, law in other states may follow the lead of Texas and Michigan, and strangle Tesla’s direct sales strategy in United States markets for EVs. Competition: the automotive industry is highly competitive. Product acceptance: Tesla may have trouble with product acceptance. Electronic vehicle that emits no pollutants is attractive to consumers, but science may indicate that the electronic battery charging produces emissions that are harmful in the production of electricity. Literature Review The literature reviewed for this assignment comes from information resources ranging from academic journals, internal reports, financial statements, and Tesla’s Form 10-K 2016. The information ranges in date from 2015 – 2017. Discussion Limitations of Research Tesla declines to say home much it is budgeting to change infrastructure to manufacture 400,000 units currently on a reservation list. SinceShow MoreRelatedCase Study : Tesla s New Product1088 Words   |  5 Pageswill fail. Fortunately Tesla will be supplying a product that consumers desire and they have built a company based on proven and well calculated strategies. Although it is unlikely that Tesla’s new product would fail completely, there are other risks that could be present during the new product launch. For instance, given there will be a new product, that is going to be produced on a mass scale for a large consumer market, there will be an increased demand on Tesla’s supply chain. With an increased demandRead MoreBusiness Insider Ranked Supply Chain Manager849 Words   |  4 PagesInsider ranked Supply Chain Manager as 22nd out of the 25 best jobs in America now. With the rank and favorable career growth, there is multiple Supply Chain management challenges these managers face every day. As being part of one of the sexiest company’s supply chain management team, Tesla Motors, Inc. I clearly see five challenges: Customer Service, Cost Control, Planning Risk Management, Supplier/business partner relationship management and talent. For Customer service, supply chain is all aboutRead MorePersonal Presentation And Style Of Business984 Words   |  4 Pagesoperating in very sophisticated multi stage, multi country global supply chains. In this regard, this experience has given him significantly more sophisticated experience/ perspective/understanding than generally applies in the Australian context.) In the early 2000’s a number of senior logistics managers out of General Motors, created a specialist logistics (4PL) consultancy by the name of Vector, which provided the strategic and management expertise to manage one or two, or more 3PL providers to a businessRead MoreWhat is Supply Chain Management? Essay1492 Words   |  6 Pagesstagnant while led to exponential growth of continuously evolving companies. Supply chain, which was once considered a small part of operations, has now become one of the most important departments. â€Å"The term Supply chain management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities.† as quoted by the council of Supply Chain Management Professionals.[1] In current competitive environment, to attain utmostRead MoreThe Supply Chain Management Function Of A Canadian Multinational Organization755 Words   |  4 Pagestechnological changes, expanded focuses on outcomes besides profits (e.g., ethical actions, social responsibility, environmental impact, and sustainability) and so on (e.g., Burke Cooper, 2004). For example, based on my own experience in the Supply Chain Management function of a Canadian multinational organization, while facing uncertain or unclear factors such as outsourced product and service quality, labour costs, currency exchange rates and so forth, we are now dealing with an increasing number ofRead More Comparison of Supply Chain Management Practices Essay5015 Words   |  21 PagesThis report provides a comparison of the supply chain management practices of Wal-Mart and Toyota. Comparison was done after researching, examining, and analysing each company’s supply chain management practices, in relation to e ach company’s values and philosophy. Comparison was done in five sections, by examining strategic alliances, procurement and outsourcing, challenges and risks, sustainable strategies, and efficient supply chains in relation to technology. Additional figures and referencesRead MoreTesla Motors, Inc.1488 Words   |  6 PagesTesla is an American automotive and energy Storage Company that not only manufactures and design EV’S but also manufactures electric powertrain components and battery products. The company believes that after a century of invention of internal combustion engine, automobile manufacturers face a wide challenge in the industry. The gasoline fuelled car has created environmental issues and forces the nation to import more oil from foreign nation’s thus selling fuel at volatile prices to the consumersRead MoreAlternative Sources Of Energy Essay961 Words   |  4 Pagesconsumption and the increasing demand for consumer goods around the world. Rapid oil depletion has increased the call for renewable and diversified sources of energy given the unsustainability of oil-dependent economic development. Elon Musk, CEO of Tesla,Inc. believed that in the future solar and wind farms can provide electric power when the sun is not shining and when the wind is not blowing by storing electricity generated when the sun is shining or the wind is blowing in new types of batteriesRead MoreCompany Profile Of Tesla Motors1364 Words   |  6 Pages History of Operation Tesla Motors was incorporated in 2003. in 2016, it began production of the Roadster in 2009, Model S unveiled. in 2010, TSLA IPO launched; Announced partnership to develop powertrain system with Toyota RAV4. in 2012, it Started building Supercharger Network across America and Unveiled designs and plans for Model X. in 2013, Tesla got Extreme Tech â€Å"Best Selling Luxury Car. IN 2014, Gigafactory announcement 200th Tesla Charging Station opened, and Musk announces anyone canRead MoreProposed Solutions For Manufacturing Capacity1433 Words   |  6 Pages5.1 Proposed Solutions for Manufacturing Capacity a) New Factories: Tesla Motors has to set up a new factory to increase the production capacity, we would recommend them to scout for strategic locations all over the world to help it increase production and reduce cost. It is already in talks with China to setup a factory there as China has a huge import duty on imported cars which kills Teslas market in China. I think they should also have a manufacturing plant in Europe to help cater to the European

History of the Miraculous Apparition of the Virgin of Guadalupe Free Essays

string(42) " what is she going to do with the church\." istory of the Miraculous Apparition of the Virgin of Guadalupe In the year 1531, early in the month of December a miracle happened in Tepeyacac, it was said that the miracle illustrious Virgin, Blessed Mary, Mother of God, Our Lady, appeared to a man named Juan Diego. He was a humble Indian who lived in Quahutitlan but was from Tlatilolco. The way the author narrates the beginning of the story is really good. We will write a custom essay sample on History of the Miraculous Apparition of the Virgin of Guadalupe or any similar topic only for you Order Now He uses a really sincere tone that makes the story look real and really respectful attitude. The author has a sincere way of telling the story. He knows how to engage every scene with another one and the setting he describes makes this story so real that the readers get involved really easily on this story. Many readers become part of the story through their imagination and this is a wonderful gift someone can have because being able to feel the story like part of your real life is not easy. He keeps on telling the story and this part is gorgeous. He describes the land and it seems that it looks like wonderland. It is so marvelous and this place is where Juan is going through. It was a Saturday morning when he was on his way to divine worship based on his custom, when he starts hearing birds singing. The way these birds sing was so beautiful that he thought he was dreaming. He was so amaze about what was happening to him. He makes an exact description of all the setting of this story; imagine every single thing that he was saying. It was stunning. He mentions that she was shining as the sun and that all around her was so bright, all of these are the things that really matters in a story, all the emphasis he puts on it makes it really reliable. I really enjoy this part because I feel like if I was in the story, like if I was looking at the flowers and the sun. All the sounds of the birds and the wind were really fantastic and help to imagine how was the land where he was because he even explains that the sounds were coming from the top of the hill, he was greatly rejoiced with all these beautiful sounds that make a wonderful song, suddenly he heard a sweet voice saying: â€Å"Juan†, he was so scared and confuse because he was hearing a lot of different noises and even this voice mentions his name so he did not dare to climb to the mountain. He was just standing looking to the top where he was hearing all these things. He finally decided to climb the hill. He wanted to know who was calling him and why or for what. When he reached the hill he saw on the very top of the hill a beautiful lady. All around her was shining like the sun, there were stones, caves everything was so bright and even the rainbow clothed the land so that the cactus and all other plants that grew there seem like precious gold, Juan Diego was really excited about it, but at the same time he was wondering why that lady did was calling him. As it is mentioned before the author does a really good narrative of this story by describing all the scenes with a wonderful setting. When he finally got to the top of the hill and talked to this wonderful lady. He was surprised about her and the things that she was telling to him because she talked to him like she loved him. This is one of the parts that should recall because in here the author has a tone he is using is like nostalgia but at the same time he tries to describe how the virgin was talking to Juan like when a mother talks to her son or daughter. This entire scene was nice, as the author mention Juan felt that this lady loved him, and sure she did because she even says â€Å"You must know, and be very certain in your heart, my son, that I am truly the eternal Virgin, holy Mother of the True God†. With this quote we can see how the author tries to sensitize the reader to get the idea that she really loves him and that she is a good person. The author wants us to know how the virgin was a really nice lady. Then they finally started talking and the virgin told Juan what she wanted from him, what she expected him to do, and what she wanted was a church on that hill, exactly where she was. She wanted a church in where she could show and may make known and give all her love, her mercy, help and protection. She said she was his and everybody else truth his merciful mother who call upon her. In this scene she is explaining Juan why she wanted a church. He tells him to go to the Episcopal Palace of the Bishop of Mexico and tell them what he just saw and what she just told him. She really desired a church in that place so she command Juan Diego to go and tell them to build her one. He need it to have a lot of confidence on himself in order to convince everybody in the palace of what he was saying, or at least to convince the Bishop. I think that the narrator is really involved in the story but not as a character. The author uses a really good setting because he even portrays real life events and that is what it makes the readers to be involved and interested on the reading. His religion is catholic because of the way he talks about what the virgin want it and what is she going to do with the church. You read "History of the Miraculous Apparition of the Virgin of Guadalupe" in category "Papers" She wants to be built there; he is very reliable and even thought he is just the narrator he is doing a good job on transmitting all what the virgin says along the story. The Virgin of Guadalupe is a very famous character on the catholic religion and this is a really important fact that helps the author because he is not using non-fictional characters instead he is talking about a really known image. She is known as a nice lady, as a sweet lady who helps everyone and who does miraculous and that you can pray her for something and she will conceive almost whatever you want. This is what it makes the story reliable and interesting. Juan Diego went to the palace to talk to the Bishop. He was kind of afraid because he was just a humble Indian and he knew that the Bishop would probably not believe him about what he was going to say, but even though he went there and after so much trouble he went through in order to talk to the Bishop at the end he did and tell him all that he had saw and heard. The Bishop was listening at him carefully and respectfully but at the end the Bishop just tell him to come back other day in where they can talk about it. Juan Diego left sadly and went to see the virgin and explain her everything that had happen on the palace. When the author talks about the way the people in the palace treated Juan he seems to be ironic, because he is saying that Juan was on his way to the palace so that the Bishop could listen to him and do what the virgin wanted to, but we all knew that this would not be able to happen at once, even the author knew that nobody will believe Juan about what he was about tell them. He does not lose his empathy and he tries to keep the story on an interesting point so the readers do not lose track of the story. Juan Diego very sad went back to see the virgin and this time the virgin tell him that he needed to go back to the palace and tell them again what she wanted to. She told him to try to convince him, to try to use the same words that she was telling him so they can believe him. He hope the Bishop to believe him and he said to the virgin not to worry about it that he would find the way to convince him no matter what and he promise her he will come back with good news. In this paragraph the author has a nostalgic tone. He want the readers to be sensitive to what Juan was going through and all the things that he need it to do so they could believe him, but this is also a moral because this is showing us not to give up on whatever we want to do or to obtain if we keep on trying and no matter how many times you try. If you never lose the hope you will obtain what you want, sooner or later but you will have it. Nothing is worthless, if you do it with faith and if you really try hard. This is when god tests you, to see how much you will try to obtain something and if you are really working hard on what you want. The author makes a really good writing when the Virgin tells Juan to go back and tell the Bishop what she want it, he tries to makes us feel as part of the story, because what the Virgin said to him was so nice but at the same time nostalgic. Even Juan says that he thinks he is not the appropriate person to do this. He says that still he will try convinced the Bishop no matter what. This part is kind of repetitive, but I guess is the way the story happened and also to make emphasis on the fact that it was not easy for the Juan to accomplish what the virgin wanted him to do. We probably all wonder why the virgin select him to do that, but well we will find out later on the reading. The next day he went there again and the same thing happened, he took forever to get to talk to the Bishop and when he finally did, he told him the same thing. This time one thing change, now he was interested on: when did he saw the Virgin, where and how does she looks like. All of these questions Juan Diego were able to answer him, so he did and with no trouble told him everything that he was seen and heard. The Bishop could not believe what was happening and did not know if he should believe or not. As it was mentioned before all these part of the reading was becoming kind of repetitive. The Bishop was really amazed of what he had heard. He command three of his servants to follow Juan on his way back. He said he was going to talk to the Virgin again, so he need it to be sure that he was not lying. The setting of this part of the story is really good because the author describes how Juan went back home and how those servants were following him but suddenly they lost him. They went back to the palace and said to the Bishop that he was a liar that they did not saw anything wrong. That was not the truth they just wanted to cover themselves because they lost him. As the story keeps on going, the author tries to keeps us engage on the reading. He does an amazing description of each scene that is just becoming more interesting and interesting each time. Sometimes you are reading a story but something happens that you lose the path of the story, and this can become boring and tedious. After that he went back home and found an uncle who was staying there very sick he was burning in fever. He did not know what to do, he call a doctor and the Dr. ame to look at him. He gave him medicine, but he was so sick that noting help him. Bernardino who was his uncle name told Juan to go to Tlatilolco and bring a priest. He wanted to confess; he said that He WAS About to pass away. Juan was so sad and went to look for the priest, on his way to Tlatilolco he did not know which way to go. If he goes straight he would saw the Virgin and she wanted him to go and see the Bishop. Sin ce he was on a hurry to get the priest, he went through a different path, but what he did not know was that the Virgin could see him wherever he went. When he was walking the virgin ask him: Where are you going this is not the path you follow always, he was so embarrassed that he tell her what was going on about his uncle and everything. The Virgin told him not to worry about it that he was cure already and that now he need it to go and talk to the Bishop. This scene was a moral because it shows us that whatever you do you, god will always know it and in this case the virgin knew everything what Juan Diego did. This teaches us that no matter where we are god will always take care of us. Always try to follow the right path of your life. Sometimes you think that doing other stuff will make you popular or whatever but this is not truth, all bad things will always come up. Finally he went again to see the Bishop. This time he had an evidence of what he was saying and that was what the Bishop wanted. There were these beautiful flowers on his mantle and as soon he shows it to the Bishop they fall on the floor and a suddenly appeared the most pure image of the Virgin. It was so real that everybody in there knelt down and gazed with wonder. This setting seems real and he always portrays a lot of real life events. How to cite History of the Miraculous Apparition of the Virgin of Guadalupe, Papers

Health Nutrition and Food Demand

Question: Diascuss about the Health Nutrition and Food Demand. Answer: This is the most integral part of understanding the business landscape and its viability. All the potential clients and potential competitors are reviewed and the internal environment is analyzed. This gives the management an understanding of the possible success or failures of the business. This analysis is important in the development of marketing strategy that enables the business to establish values that would focus on achieving its goals and objectives. It gives the management a basis to make conclusions and decisions regarding its customers and the market viewpoint (Graham, Uesugi, Olson, 2016).It can be noted that Germany has recorded a constant increase in the baby food market. The HiPP baby foods need to establish a fact-finding mission on the ability of its customers to understand their products and their attitudes towards them. It is insightful as the organization could make its objectives and goals suit the market needs. There are important steps that are followed during the process of market auditing they include: the SWOT analysis, client analysis, competition analysis, external environment and internal environment of the organization. To begin with, the SWOT analysis is done both through the clients and the organizations viewpoint. The organization should be able to identify some of the weakness and strengths from the clients perspective and be able to manipulate those concerns to their advantage (Jain, 2008). The client relationship is important as it is the most crucial channel for marketing their products. The organization should be able to identify the opportunities presented and be able to maximize them. Threats posed to the organization should be minimized as possible to avoid market loss and eventual failures that organization may face. Research on clients provides information on product reviews which is crucial in understanding market dynamics. It gives an organization details on why a product is being bought by a certain section of the population and why it performs poorly in some markets. It gives useful information on the likability of the companys product. This information is crucial to the companys performance and product improvement. It gives an insight to clients views on the product and the company. Competition is an important factor in the marketing of products. The HiPP baby foods are not the only baby food products in Germany. Therefore the company should identify the uniqueness of their products for clients to distinguish them and be associated with them. Competition could provide a favorable environment for a product to flourish or could also provide a tough market penetration which could lead to losses. Research done to evaluate market competitors is key to understanding the various aspects of marketing and how a company could avoid stiff competition from rivals. The internal marketing environment analysis creates and understanding of the business landscape. It identifies the important aspects of sales and marketing that include the various resources within the company. These resources include labor and budgets that a company relies on to achieve its purpose. It analyses the need for marketing tools and when and how they could be used favorably. Clients information is broken to assimilate into the companys goals and objectives. This analysis also gives suggestions on the improvement that could be done on the clients databases. Any communication tool is scanned to ensure that its effective and key information is provided to the customers. Analysis on these sites gives information on their performance and shows how best they could improve the companys performance. The external marketing environment analysis underpins possible factors outside the company that may influence the product performance (Pllana, Miftari et al., 2015). Analyses of external factors are grouped into two categories: competition and economic environment. Within the competitive environment, it identifies competitors and their activities. The economic environment constitutes political, economic, legal, social and technological factors. These factors are important in understanding the various aspects of the companys production and marketing costs. The market audit, therefore, is an important element in developing a marketing plan for business. It gives a broad view of both the internal and external markets and how they could be maximized to increase profits. Competition analysis According to Prof .Dr. U. Hamm (2007), there is growing demand for organic food products in Germany. Therefore; the HiPP baby foods are best suited for the market in Germany. The Company faces both local and international competitions from companies that produce the same product. Being one of the oldest baby food manufacturing companies, it has for a long time been on the market, and with the recent advancement in technology, more companies are being set up to produce the same product. For the company to hold onto its market share, it must respond to market trends. The steady decline in birthrate in Germany forced the company to explore new markets internationally, such as in Asia, Europe, and the America. Although it has been on the market for long, competition has been inevitable. There are other various baby food production companies in Germany which include the German Baby food company, Holle baby foods are the main competitor having almost similar characteristics with HiPP. The HiPP is rooted in family values as it was founded by the Hipp family (Backhaus, Bu?schken, Voeth, 2006). Competitive analysis table Companies /competition elements Elements considered by customers in purchase of the baby food products Palm oil Alluminium issue LCP oil Organic practice Prebiotics Sugars HiPP Has effect on bone density Contained in the products Low content Most preferred Contained in products Positive element Most preferred Produce organic-based products Lacks Uses Lactose which is the best option Preferred choice of sweetener Holle Contained in the product High content Alarming to consumers Lacks in the products Less preferred Produce organic based products Contained Preferred element in foods Uses maltodextrin Compared to lactose it lacks quality sweetening effect on products From the table above, HiPP wins most from the elements in which customers look before purchasing a product. To avoid competition from Holle, HiPP needs to work in a customer-oriented production environment. Giving attention to what customers prefer would win more customers over time. The competitive analysis gives information on the uniqueness of the product and how a company can maximize the uniqueness to attract potential clients. During the evaluation, competing companies are placed against each other so that the company can strategize on how they can maneuver through the challenges and emerge the winner. A company should make a graphical representation of the competitors growth pattern, marketing activities, strategies, profits, and range of their products. In this step, strengths and weaknesses of the competitors should be identified to aid in market strategies. A company should identify their target market, market share and the marketing tools available. Identifying the competitors market positioning strategies which include the pricing of their products and their ability to hold on to customers. It is important to look at the uniqueness of their products and also aspects of their marketing that make them stand out (Seidel, Kahl et al., 2015). Technology has become an important tool in communication which has made many companies rely on them to market themselves. It is important therefore to evaluate their social media marketing experience. Any niche should be exploited and also protected from being influenced by other market players. Prices of products are crucial elements in the marketing of products. New players in the market may find it hard to make a profit at the initial stages due to pricing challenges. A company may give lower prices to products a move that can cause them to make losses even after large sale volumes or put a higher price which leads to fewer sale volumes. The HiPP is a trendsetter in the German market for baby foods because it has been on the market for decades. The emerging competitions may not make its grounds shaky, but it has to hold on to its market share. Companies are constantly seeking improvement, and this gives it an advantage over its competitors by keeping up with new trends in the market. Companies should be able to spot areas in which they ought to make changes so as to suit the demands of the clients. In analyzing competitors, it gives a company an upper hand in identifying sections of the company that requires improvement. A niche can be identified within the elements of the competitors markets share, and this could be important in conquering new markets. All information about the competitors should be thoroughly scanned to identify possible gaps that could be filled. Social media has become an important marketing tool in this age. Many people use social media to get information. Social media is, therefore, a crucial platform in availing information to potential clients. It is an important platform because clients, prospective clients, and managements can interact freely (Mintel, 2015). Identifying how companies operate within social media is important, the language used and relations created outlines the ability of the company to sell. By analyzing this, a company should be able to understand how best clients can be attracted and their possible responses. Analyzing competitors content enhances the filtering of relevant and irrelevant information. Identifying the various searches relating to the creation of specific content could prompt an organization to create and adopt a content that would direct a user to their information site (Molska, et al., 2014). This would give it more clicks and create traffic to their content. For search engine optimization, a company has to identify favorable page titles, content and conspicuous links within the text. According to Mintel International Group Ltd (2007), content differences are important as clients could understand what makes companies different. A company should identify the competitors content inclination and list the differences and lack information. Content given to clients is important as it creates an illusion of the product on the potential user's mind. It is sensitive on how information is created and how best that information could instantly make a difference between products. Depending on how companies create content, the underlying aspects is the ability to understand and make sense of the information. Marketing plan The market plan is a detailed process on the how a company could attract its target customers. Many entrepreneurs do not realize how this is important for the success of a company yet they continue ignoring it. It is a strategic move for a companys success that involves the use of facts and numbers(Paliwoda, 2013). There are steps followed in the development of a marketing plan. The first step is the assessment of the current company situation. These include the current budget, competitors, internal and external factors that are intertwined to make the company function as expected (Tirkkonen Baiamonte, 2015). The organization's SWOT is identified to assess the ability of a company to withstand challenges both contemporary and in the future. The company can understand its space in the market and how it could expand it. Identification of target market helps in outlining of methods that could be used to attract more customers. The HiPP Company has its target market being parents with younger children; therefore, marketing of such product will mostly feature in parenting sites and also electronic media. Identifying the demographics of the target audience is useful in creating content and communication of the companys information. The HiPP Company is run by a family making it be family oriented, therefore, more appealing to the clients. Its history is captivating, and any reader will be willing to try its products,(Oishi Graham 2010). All the goals and objectives should be outlined so that there is a framework that could be worked on. A company should have some sense of direction and that's why it is important to have clear goals and objectives. This would also aid in developing the companys values and how best they could be achieved. A communication plan is also part of the marketing plan. All information about the product and organizations activities should be availed to the clients. This aids in decisions making and also getting clarity to information. The final step is the making of a budget. This identifies the resources and how finances used could be recouped. It also outlines the timelines of production to consumption of the products. It outlines possible losses or profits that could be made. References Backhaus, K., Bu?schken, J., Voeth, M. (2008). International marketing. 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